Buick got buyers all hot and bothered by going topless at the Chicago Auto Show when they showed off the Cascada model, which is the first Buick convertible that will be offered in over 25 years. Some of the older Buick convertibles were featured in Classic Car News yesterday in comparison to the new Cascada.
The vehicle commanded attention from general 2016 Chicago Auto Show attendees and specific Buick Enthusiasts alike. Many claimed that the vehicle does not look like what they consider Buick vehicles to look like, which matches with the brand’s new popular marketing campaign where actors claim that the new lineup does not resemble lackluster Buick cars from the past decade. Others claimed that it looked like a Cadillac and stated that they may consider the Cascada instead of more premium models that Cadillac offers. General Motors owns both brands, which means GM is not losing a customer base even though potential buyers may switch from one brand to another.
The Buick Cascada is a 2+2 configuration, which means the two-door convertible has seating for two front passengers and two rear passengers, making for four total. Many coupes offer seating for five but seating for four is not uncommon due to the smaller size of the vehicles in this segment. Literature and product specialists at the 2016 Chicago Auto Show had full information on the vehicle, which will likely be showing up at Buick dealerships within the next few months. Specialists stated that a very small number of Buick dealerships already have the Cascada in stock.
With a starting price of $33, 065, the Buick is in competition with BMW’s entry level 228i convertible, which has an MSRP of $38,650. An American alternative to German brands like BMW and Mercedes-Benz, the Cascada has a promising future to sell successfully. The vehicle is a gas sipper. Featuring 27 MPG on the highway, the Cascada comes with economy despite the 1.6 liter turbocharged four cylinder engine which produces 200 horsepower. Ellie Kemper even appeared in a GM advertisement for the Cascada recently advocating for the impressively quick response that the Cascada has when the cloth top is lowered.
On the inside, Buick offers standard eight-way electric leather seats and dual zone climate control. I was personally disappointed with the interior of the base model. A confusing array of buttons with no touch screen, the interior of the Buick is confusing and lackluster. It’s almost as if the new exciting styling was done by Buick’s new designer and the interior designers are leftovers that helped on something as boring as the 2001 Buick Century. Where most competitors feature infotainment systems with visually pleasing displays, often with touch screens, the Buick features a dark pocket void of personality that seemingly is only good for holding a cell phone.
The exterior of the Cascada is exciting but the happiness does not continue to the inside. Perhaps drivers will focus their attention to the open road, reasonably appointed engine and roofless experience rather than experience disappointment for purchasing a vehicle with an interior not worth the $33,000 starting pricetag. The Chicago Auto Show ended today. Buyers in Florida can check the Cascada out at the Jacksonville Auto Show which started this weekend, according to the Florida-Times Union on Friday.