When Boston Globe reporters set out to deliver the news, it usually entails a desk and a computer, but delivering the news looked a bit different for the Boston Globe reporters and editors on Saturday night. This weekend the Boston Globe staff delivered the news in every way, shape and form, from investigating to writing and editing and then actually delivering the newspapers to the homes of the readers.
According to CNN News on January 3, if you got a glimpse of the person dropping off the Sunday edition of the Boston Globe to your home on Saturday night, you most likely got a gander at the person who wrote or edited the stories you read with your Sunday morning coffee. Talk about double duty for the hard working folks at the Globe!
USA Today reports that the Boston Globe, “delivers newspapers to 115,000 customers on weekdays, and more than 205,000 on Sundays. The paper, founded in 1872, has won 23 Pulitzer Prizes since 1966.” You have to admit, that is one reputation to uphold and on Saturday night they went above and beyond to prove that they’re a newspaper that cares!
After nearly a week of the Boston Globe experiencing wide-spread delivery problems, the newspaper set out to show their readers that they not only heard their complaints, but they aimed to do something about them. At the stroke of midnight the printing press was surrounded by managing editors, news reporters, political columnists, sports reporters and web producers all ready to deliver a bundle of papers on an assigned route.
The Globe expressed that this was a “small gesture to show our customers that we are working hard” in addressing the delivery problems. One of the Globe editors, Steve Wilmsen, tweeted, “pretty much the whole Boston Globe newsroom” was present: Paper routes for a night.”
Armed with flashlights and GPS systems, the people who sit behind desks and who track down the stories on the streets turned into old fashioned paperboys and papergirls. This was much to the delight of the customers who haven’t stopped thanking them since last night via the social media sites.
Above is a picture of metro reporter Milton Valencia pointing at his story on the front page of the Boston Sunday Globe before heading out to deliver the paper. The newspaper switched to a new delivery service last week and it was problem after problem as they worked out the kinks.
The problem was reported in the Boston Globe newspaper itself on Thursday. According to that story on Thursday, “Missing papers across the local area prompted outcry from readers, who vented on social media and overwhelmed the Globe’s phone system with complaints.”
The complaints continued into the weekend so just in time for that Sunday morning edition that many look forward to on their day off, the reporters, editors and other staff actually became the delivery system. This was nothing more than an attempt to let their readers know that they heard their complaints and they cared about the angst this was causing.
This gesture of readership appreciation not only soothed the tempers of customers who were accustomed to finding their papers in the mailboxes and front stoops daily, but it came with a side effect. The Globe has gathered massive publicity from this! One social media user wrote that they just subscribed to the paper because of the reporters and other staff banding together in this effort.
Signs were put up on front lawns either thanking the Boston Globe reporters or welcoming them! The company that the Boston Globe hired to deliver the papers is in the process of perfecting their deliveries and though it may take some time, the Globe looks forward to it getting better every day.
All in all, 100 employees of the Globe showed up Saturday night to deliver the papers or man the phones at the Boston Globe! This was one dedicated crew for sure!