Boston City FC, Boston’s only professional soccer club, has strengthened it’s front office with new powerhouse staff for its inaugural season in the National Premier Soccer League (NPSL), the club revealed on Friday. The club has retained former General Manager of the New England Revolution Craig Tornberg, Communications Consultant Michael Preston, Manager of Sponsorship Sales Mark Lawhorne, Manager of Operations Victor Oliveira as well as head coach and president Jorge Silva (Palhinha), a former Brazil international.
Boston City FC kicks off the season at home with a NY-Boston rivalry when they host reigning NPSL Champion New York Cosmos B on May 1 in Malden, MA. Boston City FC is led by owner Renato Valentim.
Soccer consultant Tornberg, who joined the organization earlier this year, will serve as acting managing director for Boston City FC and provide direction and strategy to the administrative and technical staff and to the BCFC ownership group. Tornberg started an independent soccer consultancy group after 18 years with Major League Soccer’s New England Revolution.
“Craig’s experience in organizing countless matches, both small and large scale will be invaluable to a new organization like ours,” said Valentim.
Preston will guide media strategy. A former public relations director of NASL and an NFL PR executive, he has handled media operations for many events, including CONCACAF Gold Cup and has been a member of the Super Bowl PR staff on 17 occasions. He has also worked with Rayo OKC and Jacksonville Armada.
“I have been fortunate enough to promote events as far away as Australia, Africa and Asia, but there is nothing quite like working close to home with a club that aims to engage the local community,” said Preston.
Lawhorne, the manager of sponsorship sales, is the founding partner in Blacksmith Communication and Consulting and has over 25 years experience in government and public relations, including as Communications Director and Chief of Staff for the Middlesex Sheriff’s Office. Lawthorne, a BC grad, is currently President Elect of the Rotary Club of Malden and Public Relations Chair and serves on the Malden YMCA’s Board of Directors.
Oliveira, a Boston native, serves as Team Administrator and is in charge of day-to-day operations and reporting the state of the team to the board.
Boston City FC plays home matches at Gilbert Stadium at Malden Catholic High School. The club was founded in April 2015 by Renato Valentim, a real estate entrepreneur and owner of the Tavern in the Square restaurants, which has 11 locations. The club will compete in the NPSL’s Northeast Region’s North Atlantic Conference.
Season tickets to watch Greater Boston’s only professional soccer club in action are available online at www.BostonCityFC.com and include a free inaugural season scarf.
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