Starting today, you could be a #SchickMagnet. What is a #SchickMagnet? Other than a semi-clever play on words, it is the hashtag for a weeklong contest. This contest involves uploading a photo of your clean-shaven face (men still have such things?) to Twitter and Instagram with @SchickHydro #SchickMagnet and #contest, then tag a bro you’d like to bring along as a wingman. The two winners get to attend the Sports Illustrated Swimsuit launch in New York City as well as walk down the red carpet with Sports Illustrated Swimsuit model, Sam Hoopes (any chance Sam is a dude?) This contest runs from today, February 1, to February 5 and is open to men 21 years old and up. From Sam Hoopes:
I’m super excited to be partnering with Schick Hydro because for me, a clean shave on a guy is an absolute must. I can’t wait to meet my #SchickMagnet and have some arm candy on the red carpet this year!”
This contest also happens to coincide with the launch of the latest Schick Hydro 5 razor. This is the new and improved version of a razor reviewed here last year. What has been improved? Just about everything except for the Signature Flip Trimmer. One of the things that the Hydro razors are known for is the friction-reducing gel The latest version delivers 40% less friction, reaching 80% greater surface area for more uniform lubrication. The gel dispenser, filled with a proprietary blend of ingredients, including aloe vera and vitamin E, is now wider to provide improved protection.
Further improvements and protections
- The guard bar at the base of the razor, which is designed to help stretch the skin for a smooth shave, is now wider
- Schick has squeezed the 5 blades of the Hydro 5 a little closer together to minimize skin bulge between each blade – skin bulge sounds bad, so it’s probably good that there’s less of it
- Now more aesthetically pleasing thanks to the new blue, silver, and black color scheme applied to the ergonomic handle
From Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care:
Most guys we talked to really just wanted a razor that could better protect them from daily shave irritation and offer them a more comfortable shave. So our team worked hard to create and apply smart innovation to redesign some of our razor’s best features such as the hydrating gel reservoirs, skin guards and even the color, to give guys a better razor designed with them and their various shaving and skincare needs in mind.”
For more information about the new and improved Schick Hydro 5 click here. Be sure to check back for the upcoming review of the new Schick Hydro 5.