Batman v. Superman: Dawn of Justice is in theaters today, which is the cue for massive merchandising tying into the DC Comics blockbuster. LA Fan Cultures Examiner had the opportunity to review several of the film’s tie-in products to let DC Universe fans know if they’re worth talking about as much as the hugely anticipated film.
No superhero film is complete without a corresponding line of action figures, and Batman v. Superman offers them individually as well as a three-pack featuring both title characters and Lex Luthor. The three-pack retails for an MSRP of $24.99, which works out to roughly $8.33 per figure; that’s about a dollar and a half cheaper than the $9.99 MSRP for individual figures.
These are your standard 6″ action figures that have been commonplace in retail for years now (remember when they used to be $5.99? How times have changed). They do the job well enough, with all the expected parts of articulation and the strong coloring we’d expect from Batman and Superman figures. But don’t look at them as the high-end “collector” type figures that you might find at your local comic book convention. These are more for playing with and enjoying than occupying pride of place on a shelf.
For the collector market Mattel has come up with a separate, much higher-priced line of figures. For example, the Wonder Woman Multiverse Figure is the same height as the $9.99 figures but will cost you an MSRP of $24.99. Why does it cost the additional $15? Wonder Woman has 20 points of articulation compared to the basic nine and slightly more detail, though bears little resemblance to actress Gal Gadot, who portrays her in Batman v. Superman. Unless you’re a huge fan of a particular character, you should be satisfied sticking with the regular line.
Where Batman v. Superman really soars is in its role play merchandising. The Dawn of Justice Voice Changer Helmet really does make anyone sound like Batman, courtesy of a button on the right side of the mask. It’s size-adjustable by two plastic straps – one verticle and one horizontal – in the back so that both kids and adults can wear it, too.
The only minor annoyance is that the voice change function does not activate automatically: upon the press of the button, the mask says one or two pre-recorded phrases before it begins responding to the wearer’s voice. Still, for the reasonable price of $29.99 it can be fun for children and their parents alike. Mattel also has a its version of a branded Nerf gun, referred to here as a Kryptonite Strike Blaster, for anyone who wants to arm up while playing Batman.
Adult fans who are looking for more than something to add to their collection sometimes get short-changed with major movie releases, which tend to be marketed more toward either young children with a smaller market for collectors. With Batman v. Superman: Dawn of Justice, there are a few products in each category. If you’re looking for something to satisfy that post-moviegoing buzz you have no shortage of new products to choose from.
Batman v. Superman: Dawn of Justice is in theaters now.