Barbie will no longer come in that one shape with the exaggerated measurements that are not humanly possible to achieve. Mattel’s Barbie has been reinvented with three new body types and she will look very similar to the majority of the young women of today with her new real life-like figures.
According to MSN News on January 28, Barbie will soon be available in curvy, petite and tall sizes for a body type and when you stand all three together, it looks more like a representation of real women. Much more so than the Barbie of today and the Skipper and Madge dolls of yesteryear. For decades Barbie was somewhat generic looking besides the different hair styles and outfits.
Last year Mattel brought Barbie into more modern times offering the doll in different skin tones, eye color and even facial structures. This is the Barbie Fashionista line and it now continues with tall, short and curvy Barbie Dolls.
The Wall Street Journal reports that sales for Barbie have fallen in the last four quarters at a “double-digit rate.” So maybe this change is something Mattel sees as reviving the Barbie doll for the generations of today? The makers did pay special attention to the measurements, as you can see in the picture above. Even Barbie’s legs are sporting more meat on them today. Are the new Barbies a business strategy?
Barbie is probably the most controversial doll to ever come down the pike as she’s been considered both bad and good as an image for the young girls to aspire to. Her shape was once calculated into human proportions and that experiment showed that it was impossible for someone to have her measurements in real life. She was quite scary looking actually.
The Barbie that has been around for more than half of a century was well endowed in the breast department and she had a waist that was just way too tiny. Critics didn’t think young girls should look at this doll as a model of a woman. People who have backed Barbie see the doll as being some version of the little girl playing with her.
According to MSN, “For children, and adults, too, to see some version of themselves in a toy is in a way a reflection of broader awakening to a world where beauty is diverse. You see it on runways. You see it starting to happen in fashion magazines and in advertisements. And if Barbie can be curvy or petite or tall, too, then that’s something worth talking about.”
With the new Barbie dolls on the way, this should appeal to both the critics and the pro-Barbie folks. Barbie is looking more like the average girl and that isn’t passing along any unreal expectations of how a young girl should look.