If you watch any television at all, you have seen advertisements with actors or models who are barely covered with minimal outcry of indecency. In today’s society, modesty is not a value that is embraced anymore and people have become so desensitized to bare skin that it is no longer shocking; however there does appear to be a line in the sand and many people think that the recently banned Lane Bryant ads for #ThisBody, within the #ImNoAngel campaign, has crossed it.
A Lane Bryant rep told People magazine: “What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as any woman, and decide what beautiful means to her.” Furthermore the rep continues: “It is a true celebration of women of all sizes doing what makes them feel beautiful,” the brand’s rep continued. “Whether its breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be!”
The woman empowerment wave is huge and it’s not crashing down anytime soon; therefore society is changing with the times and allowing more and more women to stand out and make their voices heard. In reference to the banned Lane Bryant advertisement, now is the time for the plus sized women to stand up and show the world that they have a voice as well.
When did scantly clothed models, skinny or plus sized, become an empowerment tool for woman? Feminism has always promoted that a woman can do anything a man can do and she shouldn’t have to take off her clothes to get ahead. Traditionally, feminism is against anything that focuses on a woman’s looks verses her mind and determination; is this the point that empowerment parts ways with the old feminism principles?
A plus sized woman should not draw strength from another woman who is proud to show off her curves; furthermore those curves may (or may not) be promoting an unhealthy lifestyle. Plus sized people, men and women, are more apt to have high blood pressure, high cholesterol, diabetes and other weight prone conditions and diseases. Yes, sometimes weight gain is genetic and not easily controlled due to conditions such as hypothyroidism; but presenting a heavy woman in the buff should never promote strength. Wouldn’t it be better to present a group of sharply dressed plus size women (in the clothes sold by Lane Bryant) than having them parade around barely covered as a way to prove they are strong and sexy?
A woman can be empowered through a sharp image that builds her self-confidence and self-worth; however Lane Bryant ads for #Thisbody campaign tells women it is okay to be plus sized and embrace yourself for how you look. Shouldn’t #Thisbody represent a healthy woman, who is neither stick thin or obese, who takes pride in her appearance and knows she doesn’t have to strip to gain attention or feel sexy?