Kristina Cash, Director of Operations and founder of BabyBum™ Products, always knew that she was an entrepreneur at heart with a passion and drive to invent and create guiding her throughout her life. The question that always lingered, however, was “What is that one idea that is simple enough to bring to market?” This question for Cash was answered in an unexpected way after she gave birth to her son in 2013.
When Cash brought her new son home from the hospital, she was on cloud nine and 100% confident in her parenting skills. That confidence, however, soon faded when her brand new baby developed a gastrointestinal disorder that caused chronic diaper rash. Despite constantly applying diaper cream at the recommendation of her pediatrician, the rash only got worse! After eight weeks of her son suffering from a red blistered bottom, Cash found herself consumed with the task of healing the painful rash. One day she read that proper diaper cream application included washing hands before applying diaper cream. She thought back to all the times her hand came in contact with stool or urine right before spreading diaper cream. She always washed her hands after applying cream but rarely immediately before.
That was Cash’s ah-ha moment. She knew that there had to be a better, more sanitary way for parents to apply diaper cream that didn’t require them running to the bathroom to wash their hands in the middle of changing diapers. With nothing else on the market to solve this dilemma, she spent the remainder of her maternity leave creating a prototype of her new invention out of a kitchen spatula and suction cup.
From that homemade prototype, the BabyBum Brush™ was born! It’s the first-ever, patent-pending diaper cream applicator tool that reduces the risk of bacteria transfer and applies ointment smoother, thicker, and faster for better protection against painful diaper rashes. BPA free and made of 100% soft silicone, the BabyBum Brush™ is gentle on baby’s skin, wipes clean, and keeps parent’s hands and nail clean from diaper cream mess.
Like most entrepreneurs, Cash met her fair share of challenges along the way to get her product into the hands of consumers. Her tenacious drive and belief in the BabyBum Brush™ allowed her overcome product quality issues and faulty packaging. She leveraged technology to her advantage to communicate with suppliers via face time and Skype until she found someone she trusted with her vision.
Now sold for $7.99 in over 2,500 stores nationwide including BuyBuy Baby, Babies “R” Us and Kroger and the ranked #1 in the diaper changing kits category on Amazon, the BabyBum Brush™ is truly a game changer for diaper changing!
Set to expand her line and launch two new BabyBum™ Products in 2016, Cash is continuing to invent and follow her dreams. Her advice to other entrepreneurs is simple, “Don’t try to start a business to make money, start a business because you feel a flame inside you to create and improve the world. There is more competition in the world than ever, but also more opportunity. It is an exciting time for an inventor and entrepreneur. The knowledge, resources, and opportunities have never been so easily accessible.”
For more information on Kristina Cash and BabyBum™ Products, visit www.BabyBumProducts.com.