FOREO, the leading brand in breakthrough sonic-performing devices introduces its newest and genius gadget that both parents, babies, and toddlers are sure to go gaga over, the ISSA mikro, launching tomorrow April 26 at Indiegogo. FOREO is delighted to extend their oral care range with the new ISSA mikro, the first power toothbrush made completely from silicone for young brushers, from the ages of zero to four years old. Specifically tailored for small children, the ISSA mikro has been developed to bring innovation, enjoyment and oral health to their brushing routines!
Alarming studies reveal a recent rise in oral cavities among children between the ages of two and five years old necessitating a need for gum massage before the first tooth develops and the implementation of a solid cleaning routine upon the appearance of a baby’s first tooth. The design of the ISSA mikro offers innovations that directly address common pain points expressed by parents introducing a brushing routine to their infants, with a seamlessly attached brush head that is small and rounded to clean small baby teeth at any angle. What’s more, extremely soft silicone bristles channel delicate pulsations in two modes that massage and relieve itchy gums from teething and gently clean away plaque.
“The ISSA mikro was born from the need to address the #1 chronic children’s disease in the country, tooth decay. Addressing a gap in the market – for the first time in infant oral care – the new launch goes beyond simple silicone and incorporates soothing vibrations to make brushing for babies enjoyable and painless for parents. It’s truly a toothbrush redesign, and it only makes sense that we launch on Indiegogo, a destination to research and experience new innovation,” states Justin Wang, FOREO President.
The ISSA mikro is a real “baby genius” toothbrush that’s guaranteed to make your little one’s oral care routine easy and fun, all while delivering optimal oral care that’s cutting-edge, clever and convenient! The ISSA mikro offers the following key features and benefits:
- Hygienic silicone design. Nonabrasive, soft silicone bristles provide an effective clean. The ultra-hygienic, nonporous silicone brush is quick-drying and minimizes the spread of germs by being resistant to bacteria build-up
- Soothing sonic pulse technology. For the first time in infant oral care, delicate pulsations (via two modes, brush mode and massage mode) are effectively channeled through the bristles to remove plaque while being gentle on teeth. The risk of tooth decay and cavities are reduced and teething gums are massaged
- Motivating, exciting and kid-friendly. A rewarding and fun feature, ISSA mikro’s smile helpers, glee and glum light up accordingly revealing whether the ISSA mikro has been consistently used
- Safety and ease of use. 100% waterproof, non-toxic, BPA, PVC, latex and phthalate-free, the ISSA mikro is ergonomically designed to be safe and easy to use. The ISSA mikro is safety tested by SGS (Société Générale de Surveillance) labs and is RoHS, CE, and IPX7 compliant
The ISSA mikro comes in five eye-catching colors: Fuchsia, Kiwi Green, Sunflower Yellow, Pearl Pink, and Bubble Blue. Available for presale (with an early bird discount from full retail price, $99) tomorrow, April 26 on Indiegogo, to sign up for early access visit here. Launching at foreo.com Summer 2016.