J.D. Power released their 2016 Full Service Wireless Purchase Experience Study and it’s AT&T that ranked the highest, outdistancing the other full-service wireless provider here in the United States. Even in this day, customer experience and customer service are important to wireless customers as they make that difficult mobile device purchase. AT&T wants customers to know that they put a priority on fulfilling their life needs and wants.
“Customers come to AT&T for their connected life needs, whether that’s a smartphone, TV, home or integrated entertainment experience,” explains Glenn Lurie, president and CEO, AT&T Mobility. “These superior services plus the extraordinary care we give our customers on a one-on-one basis so each and every interaction yields the experience our customers seek.”
More information on the J.D. Power survey is available here, but key findings include scoring the highest in five of the six categories considered including the two different measures of in-person interaction: Store Sales Rep and Phone Sales Rep. In excess of 11,000 U.S. wireless customers took part in the study conducted from July to December 2015. This is a semiannual survey that has now been conducted 13 times, so it does carry some weight with analysts and wireless providers. Other information in the survey that may be of interest to customers is the average price of a mobile phone has increased $31 to $276. Overall satisfaction with wireless service has increased in the last six months and customers see a value when it comes to unlimited data plans.
AT&T has also been tabbed by Fortune magazine as the Most Admired Telecommunications Company in the world for 2016. This is the second year in a row AT&T has taken this honor. With other recent announcements, including AT&T preparing for 5G and the way AT&T handles iPhone and iPad launches, it looks like this venerable company is a shoe-in for this list, each and every year. AT&T appreciates the awards, but it’s always about their customers in this era where technology changes so rapidly.
“The global telecommunications industry has never been more innovative or dynamic than it is today, which is why this recognition is so special,” said Randall Stephenson, AT&T chairman and CEO. “The credit goes to our employees who work hard every day to connect our customers to everything that matters most in their lives.”
AT&T also chimes in at #48 among the Top 50 Most Admired companies in the world. AT&T has now made this list for three straight years. For more information on Fortune’s “most admired” companies, please go here.