Craft beer is a mainstay business, no matter the state you are in these days, and in particular, there are many new breweries opening their doors in Chicago, IL. One of the next breweries that will be opening, or more accurately changing, is Burnt City Brewing, which will commence operations this May.
John and Ben Saller’s are the ones spearheading the rebranding of Atlas Brewing Company into the new concept of Burnt City Brewing. The Chicago Tribune reports that the rebranding is stemming from problems Atlas had with a D.C. brewery known as Atlas Brew Works. Burnt City is said to be providing beer drinkers with “nuanced craft beer” that uses “quality ingredients.”
Burnt City will be starting off with a brewpub that has an ambitious dozen rotating beers on tap, and like many other breweries, there will be activities, albeit unusual ones, to do while there. There will be eight bowling lanes on hand for patrons to enjoy, and Burnt City will also be starting off with a canning facility that begins distributing in May.
John and Ben spent four years running Atlas and managed to create over 100 different types of craft beer. They hope this new brand will help project “their personalities, confidence, and understanding of the marketplace.” Burnt City Brewery Head Brewer and Founder John Saller talked about the move to create this new brewery.
“We took a conservative approach with Atlas—but then we burned it all down, and that really became our tagline and our creative direction for having more fun with brewing. I’m looking forward to bringing that new attitude to everything we do,” Saller said.
Burnt City Brewing will step into the place of Atlas and the transition is said to not be affecting the currently running business. Personnel seems to remained unchanged with who is running the company. Burnt is currently distributing to “Chicagoland, Northern Illinois, Northern Indiana, and Alabama.” Fellow Head Brewer Ben Saller talked about the new brand as well.
“We couldn’t be more excited to embrace these changes. Our new beers are tasting awesome, and we can’t wait to get our beautiful new cans out into the world,” Saller said. There was no specification made as to the types of beers they will have on tap, so you’d figure that information will be coming later.
Hours for the brewpub and bowling alley will be Monday through Thursday 5-11 p.m. local time, Friday 5 p.m. through 2 a.m. local time, Saturday 12 p.m. through 2 a.m. local time and Sunday 12-11 p.m. Check out their website for more, although not much is there as of now.