With Valentine’s Day just a week away and wedding season around the corner, love is definitely in the air here in Los Angeles.
From Feb. 5 to April 3, residents are in luck as LA will be home to the innovative wedding experience known as #LOVEPOPSHOP. Following the advantageous pop up in New York City, Weddington Way is bringing their successful online boutique for wedding parties here to West Hollywood, for what will be their second stop in a nationwide tour.
Weddington Way is a collaborative shopping experience that offers a selection of over 1,000 bridesmaid dresses and menswear options, as well as unique accessories. From designers such as Donna Morgan, Alfred Angelo, and Michael Kors, Weddington Way allows bridal parties the luxury to share in the wedding experience even if everyone is miles apart.
With this amazing online experience, the bride and her loved ones have the opportunity to discover the best in all things wedding. By way of a virtual showroom, they’re able to browse an array of delightful designs, consult with a stylist, share and comment together, and then coordinate to find the ideal look for that special day. #LOVEPOPSHOP is open year-round in San Francisco, and now with exciting pop ups in NY and LA, this inventive retail experience bringing you ready-to-wear dresses, is sure to be popping up soon in a city near you.
Stanford graduate, and CEO of Weddington Way, Ilana Stern, founded the digital destination with the idea that millennials should be able to enjoy their wedding experience in a practical place where fashion meets technology. This visionary, fueled by talent and heart, again elevated bridal style to the next level by also creating the company’s own exclusive brands – Dove & Dahlia and Weddington Way collection.
This leading-edge collection allows brides to mix and match dress styles while keeping things color coordinated (should they choose). The options are ideal – from lace to chiffon to scalloped necklines, whether you’re going for a classic or a whimsical look, the variety that the collection offers at such affordable prices, is unmatched by anything else around.
Weddington Way delivers the ultimate experience to finding everything that you could wish for when it comes to dressing your bridesmaids and groomsmen. Its own design has been crafted specifically to suit the needs of everyone who will be taking part in your special day. Be sure not miss out when a pop up shop shows up near you.
On Feb. 5, CEO and founder of Weddington Way, Ilana Stern, welcomes guests to the debut of #LOVEPOPSHOP here in West Hollywood. The innovative bridal pop up shop will be here through Sunday, April 3.
Try it on
You can visit #LOVEPOPSHOP for help with measurements and sizing. Browse the selection firsthand and coordinate with mix and match dress styles, tuxedos, suits and accessories that are available in-store. Appointments are recommended. Drop-ins are also welcome Monday through Friday.
Let the pampering begin
The GLAMSQUAD was there on Feb. 5 to help guests get glammed up for the debut of #LOVEPOPSHOP. Special in-store partner events and mini partner pop ups will be showing up throughout the two month event, bringing you all types of goodies from makeovers to manicures to cupcakes. Exact dates to be announced.