Day 3 of London Collections Men brought more fashion to the hungry masses. There were twenty different scheduled shows further fueling those aiming to satisfy their thirst for the latest fashion and fashion news. From simple presentations to full out runway shows there was no shortage of fashion stories.
J. W. Anderson garnered additional attention this year when he announced that his show would be live streamed by Grindr, the popular gay social dating app.. The increasing use of social media applications is making fashion much more accessible and helping brands reach their customer much quicker. With a quirky collection for A/W 2016, Anderson seemed to have a grasp on his target market this season.
In the same vein, Belstaff stays true to its customer base. Since its inception in 1924, the brand has been sought after by adventurous individuals who desired clothing that could keep up with their thrill seeking lifestyle. As a result, motorcycle enthusiasts have long embraced the brand. For A/W 2016, Belstafff’s “Heading North” collection was based upon cold adventure riding and created pieces that can handle tough terrains, snowy mountains and icy glaciers in comfort and style. “We were inspired by the pioneers of endurance riding who threaded their bikes through some of the most inhospitable conditions for the sheer challenge of the journey,” explains VP of Men’s Design, Frederik Dyhr.
Taking a minimalist approach to their presentations were Kilgour and John Lobb. Kilgour skipped the use of models and instead showcased its collection alongside the 100s of paper pattern pieces used to create the season’s collections. Forgoing models as well, John Lobb suspended its latest line of footwear as if there were discoveries from some far away planet. The shoes were little masterpieces and this season, Lobb has further embraced the sneaker rage and added a black trainer to its arsenal.
Alexander McQueen’s story was about embellishment and interesting patterns. Normally moths are not a friend of clothing however Sarah Burton does not seem all that concerned. For A/W she’s adorned coats, knitwear and suits with Victoria moths, which worked well when kept to a minimum. Embroidered military jackets and silver sequined embroidered jackets where also heavily featured in the collection creating intriguing formal looks. The color palette of the collection was heavy in black, white and silver as if made for the Goth vampire hard rocker crowd.
On the other end of the scale was the runway show from Moschino who was not afraid to use color. In a collection that featured both women’s and men’s styles, the looks seemed to be inspired by Max Headroom, the eighties artificial intelligence TV icon. While not one hundred percent ready to wear, the looks where fun and adventurous. For great color and ready to wear right off the runway, one only had to look at Richard James. His collection of suiting also made use of color as well as strong plaids and were reminiscent of the tailored looks from the roaring twenties.