Children’s books are adored by millions of kids and adults alike and holiday themed children’s books are in high demand each year. At Christmastime, stories like “Elf on the Shelf” have become part of the yuletide tradition and now, thanks to three New Jersey women, Easter is getting the same treatment via “The Bunny with the Basket and the Golden Egg.”
“The Bunny with the Basket and the Golden Egg” is a book and plush set that is being sold in over twenty-five stores in New York, New Jersey, Florida, and Nevada. Moreover Lord & Taylor will be selling it in their flagship NYC store this Easter and Cracker Barrel intends to carry it in Easter 2017. You can also purchase directly from their website. The story centers on the exploits of the Easter Bunny as he prepares for Easter. According to the official press release:
Did you know that Santa Claus and the Easter Bunny are good friends? Well they are! Each year they meet to share the notes they have on all the children of the world. Find out what happens once the Easter Bunny meets with Santa Claus and prepares for Easter! This is a beautifully illustrated story and a new Easter Tradition that involves visits from the Bunny with the Basket, writing notes back and forth to the Easter Bunny, and going on a golden egg hunt.
“The Bunny with the Basket and the Golden Egg” is intended for children aged three and up. Just Three Chicks, the company that produced it, is made up of three women who hold both Easter and stories very dear. Recently Shauna Murray, an alumna of California State University, San Bernardino, spoke to the Examiner about her experiences working with Just Three Chicks. Shauna is a professional in the financial services industry, she is also dedicated to raising her daughters and is active in volunteerism at their school. Shauna, her husband, Thomas, and daughters Sabina and Anna reside in New Jersey.
Meagan Meehan (M.M.): When was Just Three Chicks started and why was that specific name chosen?
Shauna Murray (S.M.): We are literally Just Three Chicks (Shauna Murray, Lisa Rettino, and Jennifer Diehl) who are friends with children the same ages. Our families were together on Christmas Eve 2013. During an amazing dinner hosted by Lisa and her husband, our concept was born. Within days, our LLC was established and work began. Being that our product is Easter related, it made sense to us refer to ourselves as “chicks”.
M.M.: Right now Just Three Chicks has one book/toy set out. How many more do you plan to produce?
S.M.: Ideally our business will grow extensively in years to come. However now we are very focused on launching our first project.
M.M.: How do you think up ideas for your products? For example, do you ever work with inventors?
S.M.: Our concept, book, tradition, was all based on personal experiences and our own beliefs. We have not, to date, worked with outside inventors.
M.M.: To date, what has been the most rewarding part of working with Just Three Chicks?
S.M.: We knew that the concept was solid based on the experience we each had with our own children. That being said, it was heartwarming to have such positive feedback from our customers. It has been incredibly rewarding to witness the joy our concept brought to so many children in our first year. The process of writing a book and creating a toy that our children adore has been equally rewarding.
M.M.: You have been very successful in the marketing of this product. How did you raise awareness about it?
S.M.: This is truly a grassroots effort. In 2015 we launched the product. Easter was in early April and we didn’t receive our product until late February. Once the product was received, we hit the ground running. We visited many retail stores, called and emailed stores, attended and donated to charity events, listed our product on Amazon, and of course, utilized social media. We, as three determined women, worked to ensure our concept/tradition was in as many homes as possible during our first year. Of course, that determination continued as we ended our first year and continues as we gear up for Easter 2016.
M.M.: Where do you hope Just Three Chicks will be in ten years?
S.M.: In ten years we expect that “Bunny with the Basket” will be a celebrated tradition that is known worldwide.
M.M.: What advice would you give to someone who is striving to enter the book and/or toy industry?
S.M.: It is extremely important to have unwavering belief in yourself and in your concept/story/etc. Bounce ideas off of friends and family. Protect your ideas! Copyright, trademark, patent!
M.M.: Are there any upcoming events that you would like to mention?
S.M.: We are very excited to attend the TIA Toy Fair in New York February 13 – 16. We will be in Booth #5737. Hop by to say hi!
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To learn more about Just Three Chicks and “The Bunny with the Basket and the Golden Egg” visit their Facebook, Twitter, Instagram and website.