Two of the hottest beauty apps on the planet are YouCam Makeup and YouCam Perfect. As these two amazing additions to Perfect Corp are taking the interweb by storm, these apps serve a purpose in the world of beauty. Perfect Corp recently added two additional apps into the mix – YouCam Nails and Beauty Circle. Recently, I had the opportunity to speak with the CEO of Perfect Corp, Alice Chang. Here is what she had to tell me…
Sarah Afshar: First and foremost, thank you so much for speaking with Examiner today. I just want to say that I absolutely love the YouCam Perfect and YouCam Makeup apps. For those beauty lovers that are unaware of these two apps, can you explain the difference between them?
Alice Chang: It’s wonderful to hear such positive feedback. YouCam Makeup and YouCam Perfect are two integral components of our integrated beauty platform. YouCam Makeup lets users virtually and instantly apply true-to-life makeup from a wide variety of colors that includes real product offerings from leading cosmetic companies. Users can also choose from complete looks created for all occasions, with unmatched speed and accuracy.
With YouCam Perfect, users can create a perfect image every time they take a selfie with the instant beautification and multiple tools derived from our advanced facial recognition technology. Tools cover wide range going from skin tone adjustments to teeth whitening to eye-bag removals. Our platform also includes recently released Beauty Circle, our interactive content and social destination for all things beauty, fashion and style, and YouCam Nails, a mobile manicure solution.
SA: That is amazing. Ok, if someone were to ask – Alice, what makes YouCam Perfect and YouCam Makeup any different from the apps currently out there, what would you say?
AC: Our apps make experimenting with makeup and beauty exciting, accessible and tangible. With YouCam Makeup’s highly accurate facial recognition technology, users can have the most true-to-life makeup experience imaginable. Our live Makeup Cam leaves our users surprised and amazed as the style moves with their face when they smile and strike poses. YouCam Makeup also provides users a variety of natural makeup features including everything they need to enhance their skin, eyes, eyebrows, lips, teeth, and hair. Beauty lovers can mix and match hundreds of different lipstick, eye shadow, mascara, eyebrow or foundation color combinations.
YouCam Makeup and YouCam Perfect also remove the barrier of product trials, and the risk of purchasing makeup you will never use, making the extensive variety of products on the market within reach of anyone with a mobile device. Our apps provide the most extensive collection of beauty, makeup, and fashion accessories available in a single download. Our beauty ecosystem, cemented by our interactive beauty platform, Beauty Circle, brings tremendous value to end-users, but also to beauty brands and publishers.
SA: I love that you are constantly evolving. It is quite impressive. For Valentine’s Day you introduced a collection of romantic new looks to the YouCam Makeup app.
AC: Our goal is to constantly introduce new and relevant products, looks and content into our apps, for our users to experience the latest trends. Campaigns like our Valentine’s Day ‘Looks to Love’ contest play a significant role. Our campaigns tell unique stories introducing styles tailored to a variety of personalities. This romance-inspired collection of complete makeup looks presents an innovative new way to celebrate Valentine’s Day. It reminds us that love can be an empowering and beautiful part of our life regardless of our relationship status.
SA: YouCam Nails is definitely an amazing app. Can you tell me more about it?
AC: YouCam Nails was a natural next step in our stylish family of beauty apps. It is a mobile nail artist that brings hundreds of colors and stunning styles to our users fingertips. They can use the app to easily try or create nail designs with hundreds of fabulous colors, patterns, and decals. Soon users will be able to try out their favorite brand’s product offerings in the app as well.
SA: Is it true you have a social media type of app for beauty lovers around the world? Tell me a little more about the Beauty Circle…
AC: Beauty Circle is a unique interactive beauty platform for fashionistas, brands, and publications delivered via a mobile app and website, and is also built into YouCam Makeup, YouCam Perfect and YouCam Nails. As a news, trends and social destination for beauty, fashion, and style, Beauty Circle has quickly grown to become an interactive community where users can access everything from daily fashion news to tutorials and virtual makeup looks, and exchange ideas about beauty and fashion.
Beauty Circle empowers users to discover and refine their personal style, and share their own ideas and creations. It is the essential interactive news and social complement to our YouCam family of beauty apps. It is poised to become the go-to beauty destination for intelligent, stylish women looking for inspiring ideas and stimulating conversations. The platform includes content from top publishers such as InStyle, and PureWow amongst others. Publications and brands can use Beauty Circle to interact with consumers and share content and the latest info on products or trends.
SA: What are you most excited about in 2016?
AC: As we continue to grow and build Perfect Corp., we will welcome several new cosmetic brands, publications, celebrities, beauty artists and bloggers to Beauty Circle, our interactive beauty platform. Combined to the sustained flow of new user, we will see the full power of our apps come to fruition. For example, one of the most unique aspects of our platform is the database of original content, styles and opinions from our highly creative users. We adore this content and want to showcase it front and center in our vibrant beauty community. The latest release, ‘Look Salon’ provides a channel where our user content will be prominently positioned for everyone to interact with and explore.
As part of our drive to stay on the pulse of beauty, we just released our first issue of ‘Beauty Buzz’, the first interactive big data makeup color ranking in the industry. Analyzing the preferences from millions of YouCam Makeup app users, Perfect’s Beauty Buzz ranks the most popular makeup colors that users can then try on their selfies in one click. Our inaugural issue revealed the most popular lipstick colors in the U.S. from the holiday season. The Perfect Corp. apps are just the beginning of the new era of beauty, and we are excited to continue our evolution in 2016. We will continue to expand our suite of offerings to meet the ever-growing demand of a passionate audience of beauty lovers hungry for rich tools and content.
SA: That is fantastic. For those beauty enthusiasts and app editing lovers reading this interview, what would you like them to know? What is next for Perfect Corp?
AC: Perfect Corp was born out of our desire to apply leading technological expertise to the beauty industry and transform beauty lovers’ experience. With my background in the software IT industry – a typically male dominated space – I wanted to find a way to fuse technology with beauty and fashion. Perfect Corp. gives people the tools to express themselves with makeup, and connects virtual creations to real world fashion.
This personalization of beauty and beauty through technology allows women like me to explore and develop our own style. In 2016 and beyond, we will be there to drive the transformation of the beauty industry. We will continue to build the ultimate platform where brands, publications, industry gurus and users can meet and interact, both in the virtual and real world.