Councilman John Aguilera pointed out last night, to those attending the Vista City Council meeting, that the new destination signage and the fact that so many people are noticing it, bodes well for the community.
“Yeah,” said Aguilera, “I think this week was a great week for the city of Vista.” Since the council will be discussing the topic at a later date, he added that all the discussion means “… a lot of great people are paying attention. Obviously great things are happening in Vista that that many people would pay attention, so I think it’s a positive.”
Aguilera was reacting to the matter of the signage brought up at the end of the Tuesday night meeting by J.C. Wynne. Wynne described what he characterized as the “negativity” of “uninformed” persons who did not bother to participate in the decade of discussions within the community.
‘Paseo Santa Fe’ destination name chosen a decade ago
Per the CityofVista website, “[t]he name Paseo Santa Fe was chosen roughly a decade ago from about 50 suggestions from the community, when the downtown redevelopment project was still in its conceptual stages.” Also, as background information from the City website, “[f]or the past 25 plus years, the area along S. Santa Fe Avenue, from Main Street to Civic Center Drive, has been a blighted area full of crime and problems. The City engaged the public in a discussion about renovating the downtown area at that time. The vision has been refined over the years and called ‘Paseo Santa Fe.’ “
The signage is part of the first phase of Vista’s objectives. “With the completion of the first phase of this project, it moves the City closer to achieving its community goal of creating a vibrant, pedestrian-friendly, shopping and dining district. Equally significant, the public investment in Paseo Santa Fe has helped generate new, private development in the area, such as the Flying Pig, Belching Beaver Brewery, and the renovation of the former Gil’s Feed Store on the corner of Oceanview Drive and S. Santa Fe. Instead of a street lined with dilapidated, run-down buildings, S. Santa Fe Avenue is now an attractive tree-lined street with a beautiful new Veterans Memorial Park and public art displays. Phase II is in the design phase and the long-term vision is to continue the infrastructure improvements to Civic Center Drive.”
And, for those residents and business owners who would like to know more about this project specifically, the City has put up an entire page for that. The city information explains that Vista already has “… monument signs that mark the entry into the city,” so the Paseo Santa Fe sign would be like seeing the “Gaslamp” or a “Litttle Italy” destination sign.
Veterans Memorial Park, too
For those wondering why there is a roundabout for traffic instead of installing another traffic signal it is to reduce collisions and “… make traffic flow smoother.” Drivers have no incentive to speed up to beat a light change. The issue has been studied before a decision was made. Also, there is a desired hope that people can walk the area, meet, dine and take in the art. There is also a new Veterans Memorial Park to see.
For residents who don’t know, there is a significance to the art on the signage. “In 1963, when the City was incorporated, Anna’s Hummingbird and the California Lilac were named the official city bird and flower. The City’s official bird and flower have been incorporated into the artwork of the sign.”