The Adobe 99U Conference empowers the creative community, providing insights on the mechanics of translating ideas into reality. Adobe Senior Director and Head of Behance Will Allen is essential to the continued success of this conference as well as to the continued overall success of 99U. Now in its eighth year, the exciting sold-out event occurs May 5-6, 2016 at the Lincoln Center in New York City.
99U, which serves as Adobe Behance’s think tank, holds this popular annual conference to further its mission of helping creative professionals succeed in being proactive. The conference is an impressive two-day event packed with action-oriented talks from top thought leaders, master classes with best practices, and visits to leading NYC creative workspaces.
This year’s conference speakers include renowned type designer Tobias Frere-Jones, New York Times graphics editor Jennifer Daniel, award-winning illustrator Yuko Shimizu, and Society of Grownups design director Kristy Tillman, among others. The event will provide valuable resources for creative professionals to take charge of their careers in a constantly evolving technological landscape.
Here, Will Allen discusses expected highlights and key takeaways from this year’s much anticipated event:
Lauren Cullen: Which current trends will be highlighted during this year’s 99U Conference?
Will Allen: One of my favorite things about this conference is that it’s hard to predict beforehand what the emerging trends will be. Of course, we get previews from each speaker on their topics, but the really fascinating themes and ideas tend to emerge almost spontaneously. An off-the-cuff remark from one speaker builds into an extra sentence in another [speech], which builds into a common thread.
But there are lots of things I’m anticipating. We’re going to hear about the changing landscape in how creatives learn their craft. Learning has never been limited to traditional educational settings, and we’re seeing an explosion of new venues and possibilities.
Another thing I’m sure we’ll hear a lot about is insights from high performing creative teams. Some of the best companies out there are great because of their high performing creative teams. How do they do what they do?
LC: What can creative professionals expect as key takeaways from the unique 99U Conference experience?
WA: First, that you’re not alone! We often think the challenges our teams have are unique. Yet, while no one is going through the exact same challenges you are, there is a rhyme to a lot of them, a similarity that shows we can learn from one another.
Next, that 99U is as much about the people sitting to your left and your right as it is about the person up on stage. And that’s true for life in general. There is no shortage of ideas and advice. Your (often unexpected) connections can help you put that into practice.
And lastly, that there is no secret recipe for success, no blueprint to build what you want to build. What works for one person in one situation may not work for you. We each have to chart our own path.
For more information: conference.99u.com