The annual digital marketing conference, Adobe Summit, hits the Strip in Las Vegas this week for their 2016 show. it all begins March 22, 2016, with the largest industry event in the digital marketing universe. This is the first time this show will be in Las Vegas, after leaving the more intimate climates of Salt Lake City behind. It’s only appropriate this gathering is growing as Adobe Marketing Cloud is transforming the practices of many businesses and organizations around the world.
“It’s an exciting time,” stated Kevin Lindsay, Director of Product Marketing for Adobe Target. “(There) will be the launch of new products, as this summit is at a change. We’ve outgrown Salt Lake City. 10,000 attendees and exciting brands are participating by sharing their stories in breakout sessions.”
Lindsay also made a point to add that, “Experience” is really the main theme this year, as in “Customer Experience.” Looks like Adobe is leading the charge and Adobe Summit 2016 is reinforcing the point.
This year’s conference will also feature Oscar-award winning actor and director George Clooney, a TV star in “Silicon Valley’s” Thomas Middledich, actor and singer Donny Osmond, and World Champ soccer player Abby Wambach. Each of these icons will talk about how their personal brands are changing and evolving. Add into the mix executives from the likes of Cirque de Soleil, Comedy Central, Mattel, McDonald’s and Royal Bank of Scotland. These and over 100 more will speak about achievement and success in their industries with “Experience.”
In Las Vegas, Adobe is set to unveil the next generation and step in Adobe Marketing Cloud to drive the “Experience Business.” Adobe Platform enhancements include advancements to its partner and developer program. Attendees will be introduced to a new Adobe Marketing Cloud Device Co-op that is powerful enough to link up to 1.2 billion devices. An Over-the-Top (OTT) will pay dividends for broadcasters and pay-TV providers. Imagine the possibilities as the TV experience will once again be improved and brought to customers by Apple TV, Microsoft Xbox, Roku and other devices.
Also on the docket for Adobe are new data science capabilities that allow brands to predict and stay ahead of the trends to bring the right experience on the web, in using apps, and for POS moments.
“Every company should be obsessed with the quality of the experiences they are delivering to their customers,” said Brad Rencher, executive vice president and general manager, Digital Marketing Business at Adobe. “Adobe is laser-focused on enabling our customers to create consistent, personalized stand-out experiences for their customers.”
Throughout the week, attendees from all over the world will get a chance to see what the current digital marketing sphere looks like, but also what might be coming in the future. Adobe will once again offer a “Sneaks” preview program at Adobe Summit, with a look at new groundbreaking ideas and technologies from Adobe’s labs that might be offered in the years to come. Adobe Summit is a complete and thorough look at what Adobe is up to and has planned. For many 21-year old to-be Americans, Las Vegas is the setting for a milestone birthday and point in their life, this week Las Vegas is the setting for a look at all the milestones Adobe has reached and where digital marketing the “Customer Experience” is heading. Stay tuned.