Some companies maintain a work ethic where they feel their products speak for themselves. They believe that it is that cut and dry. It’s all merely business to them. Other organizations look for projects that will enrich the lives of their consumers and it’s not just for the sake of their public image. They do it simply because they love what they do and the fun spills out. There are three enjoyable collaborations that Adobe is doing for its users in this season of love.
The Joy of Sketching
Even millennials can remember surfing through the channels on television and catching a snippet of Bob Ross’s “The Joy of Painting” series. His signature perm and ideas on “happy accidents” were unmistakable and still live in the hearts and minds of artists today. Adobe recognizes him as a pop culture icon that made art more accessible to the masses. They have in turn teamed up with Bob Ross Inc. to share instructional videos about using a digital canvas with Adobe Photoshop Sketch. Aptly named “The Joy of Sketching” Chad Cameron emulates the late TV painter to deliver nostalgia and technique for viewers.
Joan Kowalski is the Media Director for Bob Ross Inc and she had this to this say about it:
“When Adobe approached us about their project we were thrilled to hear that Bob Ross had touched so many of their lives, too. Bob’s wish was to inspire as many people as possible to be creative and to share it with others. Adobe’s Joy of Sketching series is wonderful and reminds us that a company as big as Adobe shares in that hope.
We were pleased to be a part of The Joy of Sketching. Adobe paid attention to the details to make sure it was not a parody but homage to Bob. For example, they asked us about the brand of clothes he wore and the types of easels he used. It showed us they really cared.”
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