Hip Hop is a genre of music that expands its message and subject matter based on the current pulse of social consciousness. Hip Hop is a style of music that offers artists the microphone and stage to speak about what is on their minds and what is needed in the society that we live in. There are no real rules to hip hop except being true to oneself as seen in artists such as Busta Rhymes and Kendrick Lamar. It has earned a spot to be heard on mainstream talk programs like Ellen Degeneres and the Tonight Show starring Jimmy Fallon.
It is known for saying what is not said in other forms of music. It is the creative platform of free expression of whatever the artist wants to say. Indie artists make up a large part of this genre in today’s market. They span across the USA to Europe to China to Africa and other countries around the world. The “New Hip Hop” is a modern conversation between the artist and the listener about what is going on in everyday living and the thoughts of what could be.
Cincinnati is home to the world renowned Taft Museum of Art and the Irwin M. Krohn Conservatory. Hip Hop has a face there. The artist is Mr. Jonez. Jonez is doing things his way taking on a subject that is plaguing the streets of neighborhoods and communities around the world. The subject is addiction. Jonez takes it to a new level of awareness in his new track release, “Addicted.” Jonez along with Sucker Proof DJs are taking “Addicted” to the people as a wakeup call to every community and every neighborhood. “Addicted” emerges as a musical call to action with the goal to drive social awareness through art.
Jonez presents addiction front and center to the stage of life with the hope to inspire social awareness and heartfelt concern. Addiction is not limited to drugs. There are addictions to food, alcohol, and even thoughts related to low self esteem. Jonez presents “Addicted” with the artistry of a poet and messenger bringing to life the subject and calling upon the listener to react or act accordingly. The story is simple and at the same time holds the attention of the listener. Addiction is experienced and witnessed in every demographic, every culture, every country and every community. In a recent interview with Mr. Jonez and Nick G from Sucker Proof DJs, they had this to say about the message of “Addicted.”
Q&A with Mr. Jonez and Nick G
Examiner: How did “Addicted” come about as a music project?
Jonez: The addicted project came about when I heard that a few people close to me and friends that I grew up with were over dosing on drugs. A few of them died and came back and got another chance at life so to speak.
Examiner: What is the message behind this track?
Jonez: The message behind this track is to get people to wake up about addiction and to show that addiction can be anything including music. Our goal is to raise awareness about this topic. It’s a movement.
Examiner: Is there a particular audience you are looking to reach with this project?
Jonez: Yes,every human being on the planet worldwide. The reason why is because addiction is not limited to age, race or a religion. Addiction touches all of us some way somehow. It’s a human thing. Some kids and adults today are addicted to almost anything and trying new stuff. I mean it’s not just drugs it could be a weight loss addiction or pills or whatever. I feel like my song and movement about addiction is so important to raise the awareness to get people information and get help if they need it.
Examiner: How did Sucker Proof DJs and Mr. Jonez come together on this project?
Nick G: It’s really unusual the way everything came together. I reviewed his music and felt that with the right push through our outlets under the Sucker Proof DJs Coalition we could help Mr. Jonez make his mark in the industry.
Examiner: Do you see this project, “Addicted,” as a regular record promotion or a movement?
Nick G: I feel that the “Addicted” project in itself is a movement. It has an explosive sound and a real message behind it that has already captured an audience in the college circuit. “Addicted” has already been creating a buzz and is still early in the radio Campaign. We still have so much ground to cover and already the movement is being felt in the industry.
Examiner: What DJs on board the project now, and if so, would you like to give a shout out?
Nick G: To start, myself and the V.P. of the Sucker Proof Djs Mz Diamond in Houston TX are taking the lead, we have been spreading Mr. Jonez’ sounds to several of our DJs as well as other DJ Coalition affiliates. All our affiliates have been taking part and really been getting behind the movement, as well as our own international Djs including DJ T-Nyce and LTD who are heavy on Radio. Big shout out to DJ Johnny O of Nerv DJs as well as Sniper Squad DJs ,X Squad DJs, Slip-n-Slide DJs, Street Player DJs and all other Coalitions part of the United DJ Alliance and Coalitions taking part in this movement.
Soundcloud link: https://soundcloud.com/mrjonez-1/addicted