Digital products, such as e-books and audio downloads, are a popular way to market your product or services. One of the reasons is the low cost of distributing your product. For example, it is much more cost effective to create a downloadable ebook than to publish a printed book. The cost of publishing a hard copy book can be thousands of dollars while you could get your e-book in front of your target audience for as little as $100.00.
There are several key points you should consider before the creation of your digital product.
· Target niche – Who is your ideal client and where are they hanging out?
· Types of products – Do you have a preference for a certain type product: ebook, videos, audios, podcasts, workbooks, content creation? Do you have the knowledge to help with product creation or do you need to learn a few things?
· Market – Is there a viable market for this product? There might be an audience but is this particular idea already overplayed?
· Time and money – How much time will be spent on creation and what monetary investment will be necessary to get the product launched? What price tag will you have to offer to compensate and still make a profit?
One question you may ask is, “When should I start marketing my product?” The answer is as soon as you have a well-planned idea and an outline for creation. You can start gathering support and expectation for your product before you have even created it. Then after your product is created, it’s time to get it in front of your audience. There are six ways to market your digital product.
The first is social media. With 1.6 billion active daily users, Facebook is definitely a force to be tapped to build relationships with your customers and readership of your digital product. While you are in the creation process, post progress updates on your Facebook page. You can also ask contacts to help in the development of your product by responding to surveys or commenting on different topics of your project. This will make your followers feel they are a part of the creation of your product and increase their desire for the finished product.
Consider guest blogging. One study revealed that “62.96% of people perceive blogs with multiple authors to be more credible.” You can use guest blogging not only to enhance your own blog but to be a guest poster on fellow niche bloggers sites. This produces more traffic and greater conversion rates for everyone involved. When you approach other bloggers about your digital product, offer them an advanced copy as a thanks for submitting a guest blog for your site. (If you would like to know more about guest blogging, check out this post by Neal Patel.)
Contests are another way to market your products. The popularity of the lottery and popular TV shows like Family Feud, The Price is Right and Wheel of Fortune, proves that the public love contests. Tap into their passion by offering free copies of your product as a prize for contests that relate to the product. Your target audience will learn more about you and your product through these contests. And if they’re not a winner, their interest in the product is piqued so they may purchase it.
What do you like more than a contest? Free stuff! Think about the last time you visited a public celebration such as a fall festival. The most popular booths were the ones that gave away a freebie. While you lead up to your launch, build anticipation by giving your subscribers a free item each week. This could take the form of an audio, special report or free tools they can use on their website.
Make connections with businesses that offer a complimentary product or service. If you frequent niche forums as well as sites like LinkedIn, you form relationships that could result in profitable referrals or joint ventures. Be sure to offer your connections useful information as well as positive feedback. You should be an active participant and not just promoting your product.
These are six ways you can build interest in your digital product before it’s even off the drawing board. Start now so your network is already in action when your product is completed.