If there’s a time when digital marketing took over the business industry, that time is now. The year 2015 was filled with all kinds of innovations to make the Internet the biggest, most powerful, and most efficient marketplace in the world. Today, almost every business has a Facebook page, online yellow page entry, or a website. And the most vital tool that businesses utilize for their online marketing efforts is none other than SEO.
Without SEO, our websites will not be given the proper recognition by search engines. Without Google’s user search algorithm, our search results could be absolutely vague. And now that a new year is coming, it’s time to see how to step up our game in search engine optimization.
Here are six predictions on 2016’s SEO trends.
1. Mobile will be the strongest player in the SEO world.
As it has been in 2015, mobile will become the biggest shareholder when it comes to user devices. Laptops and desktops aren’t irrelevant, though, but the number of mobile users have exceeded PC ones.
It’s clearly because mobile devices have become much easier to use, especially for people on the go. With a single hand-held device, you can get everything you need from your personal computer. Mobile devices also have other features which are not available in PCs, such as free apps, although industry players like Microsoft and Google are trying to make it happen by adding in-house apps.
Therefore, one huge effort you need to do for 2016’s SEO campaign is to improve your mobile presence. Make your website mobile-friendly and optimize your site tags for both mobile and PC.
2. Audiovisual media will dominate.
Although text is a very important part of information dissemination, audiovisual media will have the greatest impact on users. This makes YouTube one of the leading sites on the Internet, serving as a search engine in itself. However, it is important to take note that YouTube has been acquired by Google, and they are under the same company. Therefore, targeting your SEO efforts for Google will just as likely bring you results for YouTube optimization.
Videos are very interactive because people can see and hear the things happening, not just read about them or look at them. With the added movement and sound, information becomes clearer, more engaging, and more entertaining.
3. Real-time social media aggregation will be a thing.
New features in social media include real-time aggregation which allows people to share their current experiences live, just like television. In a way, users become their very own network superstars. News and current events will also become the main topic of most shared content. With real-time sharing, users will now become news reporters, documenting their current experiences to the world.
This can change SEO in a huge way. The more current and up-to-date content is, the faster it can get shared. Imagine if you were covering a political issue on the spot and sharing it to the online community. News portals would be minutes or even hours later than you. This is a truly powerful new feature of social media that businesses can utilize for better follower engagement.
4. Apps will become a major factor in SEO scores.
Do you wonder why some websites just make their own apps? Major websites like Huffington Post, Buzzfeed, 9gag, TED, Business Insider, Mashable, TechCrunch, Gizmodo, CNET, WebMD, and a whole slew of other high-authority niche sites all have their own apps available for free on both Apple Store and Google Play.
These websites understand the real power of mobile. Having their own apps allows them to customize the user experience on mobile. Since mobile interface is very different from personal computers, having your own app can give you control, flexibility, and added features to make your mobile interface more effective.
5. Local SEO will be much more important.
With Google Maps and GPS becoming more and more precise, it’s time for you and your business to take your place in the online location world. Especially with the continuous updates of Google Street View, your local store will be even more recognizable. Local citations and online yellow pages will also play a big role in your SEO campaign.
6. Content is and will always be king.
Content is a mix of text, images, and videos, combined together to create a solid, relevant, and timely piece. Your website is only as good as your content. Even if you have plenty of great audiovisual material, if you fail to recognize the importance of text in everyday Internet usage, you will not be able to convey the correct message to your followers.
SEO is a very complex matter that needs to be taken seriously if you truly wish to succeed in the online world. If you are not sure how to proceed with your SEO campaigns, look for resources that can help you understand the reality behind search engine optimization.