Are promotional items a technique of the past, now that the latest craze is social media and viral marketing? No, in fact, promotional items can still be a valuable part of your branding strategy if used correctly. Branding is not about trying one idea, but about creating a mission and building a name around it. Consider five ways in which promotional investment can pay off and help brand your rising company.
It will increase brand recognition.
Before brand trust can be created, brand awareness has to be solidified. The main problem startups have is not standing out from the competition. You must create ways to stay in the minds of customers, both current (for future purchases) and new. Promotional items capture attention and make the name of your brand known with just one quick visual. It’s important that customers immediately identify what the product is, such as a hat or mug, so that they can use it in their everyday life.
They are far more interesting than business cards.
Whereas the old way of doing business involved slipping a customer a card, giving him an obligation he probably won’t commit to, promotional items are a cheery reminded. It’s also a free gift that the customer will find useful. This is a fun way to announce your name and to give them a good feeling rather than trying to blatantly “sell” yourself with a card.
They last longer than commercials.
Commercials are very expensive and last just moments. On the other hand, promotional items last as long as the customer finds them useful. They can last years on end if a customer likes the mug, uses the flash drive or uses the bag. They’re like the commercial that keeps on going, much longer than the Energizer Bunny, which finally stopped.
No need to stick to your targeted audience.
This is a great way to reach an audience beyond your immediate target, as practically everyone has a use for a free promotional item that serves a purpose. This will allow you to give away items to multiple audiences and experiment with new campaigns, when you see results.
Re-gifting is good.
How about a gift-giver that actually encourages you to re-gift his stuff? That’s what you are and the more the person gives away your promotional items to someone else, the farther it can travel in creating more brand awareness.
Some of these items might include enamel pins, coins, belt buckles, buttons, medals, patches and other useful and unique items. These items can work marvelously at fundraising events, where everyone is wearing a button, lapel or pin for identification.
Promotional companies like Pin Pros Plus, still specialize in promotional branding through a variety of products that are simple, useful and affordable. These promotional items can share your contact information and immediately create brand awareness, which is your goal. It may prove to be a more effective marketing technique than paying big rates for advertising.