Traditions are dying everyday, some for the good and others for the bad. One tradition that’s being changed is women and whiskey or cognac. In the past, women were told “fruity” drinks was the way to go, a vodka and cranberry or an amaretto sour was the norm but times have changed and women along with men hold a seat at the executive table, and with that table comes some perks, one of them being enjoying top shelf whisky, bourbon or brandy. Another tradition that needs to go is flowers for Valentine’s Day, and this is why.
Back in the 1990s, only about 15 percent of whiskey drinkers were female. Now, according to Fred Minnick, author of Whiskey Women, women represent 37 percent of whiskey imbibers in the U.S. Bourbon now is the most popular drink in America; the numbers continue to go up in the billions. According to IWSR (International Wine & Spirit Research), Americans drank 24 million cases of domestically produced whiskey (as of 2014)— nearly a 30 percent increase from a decade ago. According to Fred Minnick,” it’s really about women returning to their roots. “Throughout the 1400s through the 1700s, women were making whiskey as well as selling it, drinking it,” Minnick said. And they were often selling it in the most intimate places. “Prior to prohibition, prostitutes were probably the most powerful whiskey salesmen in the United States,” he said. “Johns would come in and the prostitutes would start getting ’em liquored up. And they would earn commissions for themselves and for the brothel.”
Today, women have joined the ranks of power, be it in politics or business, and just like their male counterparts, women are drinking old fashions, Manhattans, whiskey neat or on the rocks. Furthermore, women have advanced from bootlegging to taking on major leadership roles in the whiskey industry — among the most renowned, Brenne’s Allison Patel, Bowmore’s Rachel Barrie and Dewar’s Stephanie MacLeod. “The future of whiskey is in the hands of women, from both the leadership ranks as well as the consumer ranks,” Minnick said. (Via cbsnews.com)
Here are five reasons why flowers should be replaced with a dark or brown drink:
1. Flowers typically last a week maybe two, yes they make the room look nice and some smell good but what else? Whiskey not only last forever, but also can be consumed in many ways including adding it to a great chicken recipe.
2. The cost of flowers can go from $25 minimum (1800 flowers etc.) to over $200. A good bottle of whiskey whether foreign or domestic is $50, and benefits everyone.
3. Similar to lingerie, men can gift this to their special girl and it is mutually beneficial. It’s the gift that keeps on giving.
4. The receivers of flowers (mostly women) have to watch as flowers suffer a slow death, guess what? Whiskey never dies, and lives forever.
5. Finally, flowers wont help you when you’ve had a long and stressful day and equally make you feel amazing when you’re having a great day.
In conclusion, flowers suck, and whiskey/cognac rules, the end. For ideas on what to get your lady or gentleman, peep this amazing list of spirits here.