We live in a crazy multichannel world. There is a stunning amount of platforms out there that people use to find and interact with your brand. But, while TV commercials and billboards ads can tell your brand’s story, they are not enough to connect with customers on a deeper level.
That is where content marketing comes into play.
Content marketing is a powerful tactic that can inspire your prospects to buy from you, advocate for your company or participate in your community. Great content can act as a strong motivator, engaging readers and transforming how they see your business.
But, while the premise of providing quality content to your customers is great for building lasting relationships, creating content can be hard and time-consuming. More than that, it can turn into an uphill battle if you don’t have the right tools in place.
Fear not! Fortunately, as content marketing has become more popular, a variety of useful tools have entered the market. Here are five tools and services to help you jumpstart your content marketing efforts in 2016.
Coming up with great content ideas isn’t always as easy as a walk in the park. In fact, most of the times, it can feel like a sprint in the mud. With BuzzSumo, you can analyze online trends and see the type of content your customers are interested in reading on your blog.
The service also helps with content creation and distribution, allowing you to find the best influencers to amplify your content efforts. That way, you can make sure your content will be seen by people related to your industry.
Your blog is up and running, and you’ve started growing your reader database. But, how do you take it from here to converting those readers into loyal customers and brand advocates?
Through the power of analytics, that’s how.
KissMetrics is a great content marketing tool that provides valuable insights on how your readers are interacting with your content. Not only that the tool analyzes everything from bounce rates and page views to the time spent on site, but it digs deeper into how your prospects interact with your website.
KissMetrics focuses on data that can have a real impact on your revenue, such as conversion rates or churn rates, among several other factors. By knowing what works and what not, you can tweak your content marketing strategy accordingly.
Quality content is the backbone of a successful content marketing strategy. But, that takes commitment, focus, and the ability to get inside people’s minds and learn what topics will resonate with them.
How can you make this happen?With the help of RightlyWritten.
RightlyWritten provides premium content marketing services including website content, blog posts, copywriting, product descriptions, and more to businesses of all sizes. Their ad hoc content ordering system is super intuitive and their monthly blog packages allow you to put your website on autopilot. So, while you focus your energy on growing your business, you can rest assured that your content is reaching its true potential.
Content marketing takes time. You can’t just publish a few posts and assume prospect will be drawn to your content immediately. Growing your audience requires serious legwork when it comes to promotion. Luckily, OutBrain makes it easier.
OutBrain can amplify the audience for any content, from blog posts to video and infographics. Your content will be promoted on the largest and most reputable platforms, such as CNN, ESPN, or People Magazine. They can help you capture your audience’s attention and drive better results for your business.
IFTTT stands for “If This Then That.” IFTTT is a time-saving app that allows you to automate repetitive tasks and improve your productivity. Using a simple pattern, you can set up triggers to accomplish a certain task on one app when an action happens on another. For example, if your company’s Twitter account gets a new follower, you can set the app to send an automated welcome tweet. From social sharing to nurturing leads, this is a great tool that helps businesses set up protocols based on specific actions.
Content marketing is hard and time-consuming. Luckily, there are numerous tools that simplify the process making it easier for you to create quality content, grow your audience and improve your revenue.