No doubt about it, 2015 was a tough year for sports business. Financial scandals. Appeals to the Court for Arbitration of Sports. Doping allegations and subsequent suspensions. Rio 2016 budget cuts. NFL player concussion misery. Declining numbers of participants in youth sports programs. Boston dropping a bid to host the 2024 Summer Olympics. Even some good news opened the door to new challenges, as China’s Super League international recruiting put upward pressure on player salaries that ticket sales cannot keep pace with.
Help is on the way. The 2016 Sport Accord Convention is scheduled for April 17 to 22 in Lausanne, Switzerland and will feature expert presentations by many of the most influential leaders in sports business. Their success stories will educate and inspire. And an extensive on-site exhibition of sports event facilities, sports equipment, and sports management services will present attendees with a wide range of choices to plan for their own organizations’ future success.
The 2016 Sport Accord Convention will host the first ever “Digital Summit” for sports federations and related businesses. Experts from leading social media platforms including Facebook, Instagram, and Twitter will share their insights with sports communications professionals. The goal of this educational program will be to learn the most effective ways to connect and engage with fans.
A custom program for the sports law and compliance community will provide rare look at the workings of the Court for Arbitration of Sports, which has taken on a much more important role in the sports world in recent years. Called “Law Accord” the program will feature a keynote address by Olivier Niggli WADA, the World Anti-Doping Authority, an organization that manages the legal complexities of coordinating actions between over two hundred countries and sports events in hundreds of cities. Matthieu Reeb, Secretary General of the Court for Arbitration of Sports, will provide an introduction to the policies and abilities of this institution which has now assumed a pre-eminent role in dispute resolution in the sports world.
The key leaders of the U.S. bid to host the 2024 Summer Olympics will participate and have many opportunities to highlight the advantages of the Los Angeles 2024 plan. LA 2024 Chairman Casey Wasserman will lead a six person team that includes CEO Gene Sykes and Chief Marketing Officer Terrence Burns. The U.S. Olympic Committee’s CEO Scott Blackmun and Communications Chief Patrick Sandusky will strengthen the U.S. presence. Thinking ahead to 2026, Reno-Tahoe Winter Games Commission CEO Jonathan Killoran will also introduce sports industry leaders to another popular sports destination in the U.S. In total, over one thousand organizations will be represented at the Sport Accord Convention in 2016.
You could be participating, too. Registration remains open at this link. And if you cannot arrange your schedule to attend this special event, you can stay connected on social media by joining the Sport Accord Convention Community on Facebook.