They are “apps unlike any other” as IBM Interactive Experience once again has released their 2016 Masters apps. Using IBM’s hybrid cloud technology, The Masters, partnering with IBM, has brought their popular apps to wearables like the Apple Watch and Android Wear. All the apps were released March 31, 2016.
This has been a great marriage and 2016 marks 20 years of a digital partnership that enhances the enjoyment golf fans have with the Masters. The Masters app has transformed the way fans that may not be able to make it out to Augusta National see the Masters. IBM has made it a priority to bring golf fans close to the action and give them everything in real-time. So this year, it doesn’t matter, if you have a smartphone, tablet or select wearable, you can experience the Masters through an app.
New this year is integration for the Apple Watch and Android Wear that features a tournament leader board, player bios and additional real-time tournament data. Fans will also be able to use an enhanced version of Track for iPad and desktop systems. This all includes a picture-in-picture feature to watch live and player comparison data. Users can also personalize their experience with a feature called “universal favoriting.” Basically this is a ability to spotlight your favorite players and follow how they are doing during their round.
Sports fans have become more accustomed to 4K video and the Masters will be the first sports event to deliver publicly available 4K video to fans through an app broadcast. If you can’t be in Augusta, the next best way to see the action is via 4K video. Coverage through the app will begin at 9:30 am EDT this year and featured groups will be followed from the opening tee shot through the final putt. When golfers hear the name “Watson” they think of legendary golfer, Tom Watson, but IBM also has a Watson that will be active Masters week, in supercomputer, Watson. Watson will be digging deep into data from social conversations and tournament play to give insights and trends that were never discovered before at a golf tournament. This, along with shot trackers and course position GPS gives fans more data then they’ve ever had access to in the past when it comes to the golf year’s first major.
“This year, the Masters and IBM mark 20 years of partnering on digital technologies that enrich golf fans’ enjoyment of the tournament,” sums John Kent, Program Manager – IBM Worldwide Sponsorship Marketing. “Over the course of this two-decade collaboration, the Masters and IBM have transformed the way fans experience the tournament. Our enhancements to the apps and the overall digital experience this year have elevated the state-of-the digital experience that brings fans closer to the action on the course and makes them feel as if they were at Augusta.”
Golf fans are a demanding lot and IBM keeps giving and giving. These are truly “apps unlike any other” and appropriate for covering such a demanding and popular golf tournament. It’s your chance to follow Jason, Jordan, Rickie and Rory up close and see in real-time how they are approaching their rounds. It’s like being able to talk to caddie during a round. Enjoy the Masters and appreciate the times we are living in when using the data available at our fingertips.