The 2016 Chevrolet Silverado was the most researched truck in Google searches conducted in 2015 for good reason. The Silverado, which was the second most researched vehicle online only after the Malibu, is a full-size pickup truck which features a slew of new features for the 2016 model year.
According to Durham Region on Wednesday, truck segment searches completed on Google yielded the Silverado as the truck with the most attention. Actually, Chevy dominated the publicity by getting three of their models in the top four spots which also included the Camaro. This comes in spite of the fact that the F-150 still outsells the Silverado, but F-150 sales were down 2.4 percent while Silverado sales were up 14.6 percent. The added attention to the Silverado is likely from increased buyer interest in the truck due to the 2016 model year revamp.
The Silverado and it’s GMC sibling, the Sierra, were early adapters of 4G LTE capability concept. A popular perk of the vehicles, The Auto Channel reported Wednesday that Chevrolet has cashed in by selling 1.4 million vehicles with 4G LTE connectivity. This means that Chevrolet owners have consumed 1.4 gigabytes of data since it’s launch in 2014 which is comparable to 1.5 million hours of streaming HD, 48 million hours of streaming music or 2.9 billion photo-enhanced social media posts. This feature is the stem of the “mobile office” campaign currently conducted by Chevrolet in an attempt to brand the Silverado as a work vehicle for everyday people. In their most recent advertisement, Chevrolet reinforces the idea by employing what they say are real people instead of actors for their commercial ad.
The 2016 model years of the Silverado and the Sierra will feature Apple CarPlay, a connectivity interface which allows drivers to wirelessly connect their apple device to the vehicle. On the 7.0 inch infotainment system, the driver and passengers can do anything on the touch screen than they can on their iPhone. Designed for driving, the system utilizes Siri which allows the driver to control their phone via the infotainment system to compose emails, texts, find directions and play music through the speakers in their Silverado. The infotainment system screen looks just like the iPhone screen. Other new technological features on the Silverado include wireless phone charging, forward collision alert and lane assist. Also new for 2016 is a remote-locking tailgate.
Chevrolet decided not to mess around under the hood for the 2016 model year by keeping options the same as it’s predecessor. A 3.4 liter V6 with 285 horsepower and 305 pound-feet of torque, 5.3 liter V8 sporting 355 horsepower and 383 pound-feet of torque or 6.2 liter V8 boasting 420 horsepower and 460 pound-feet of torque can be combined with a six or eight-speed automatic transmission. The Silverado has slightly more horsepower than it’s competitor, the Ford F-150 which features between 282 and 325 horsepower depending on if the buyer chooses the base level V6 or the upgraded V8 option.
Pricing for the 2016 Silverado begins at $27,850 for the base model and extends to $53,835 for the High Country Crew Cab 4×4 model which is slightly more than the starting prices for the F-150 models which range from $27,225 to $56,500. Buyers don’t seem to mind ponying up the extra few hundred dollars for a few extra ponies under the hood by making the Silverado so popular in online searches.