Cross Fit, Under Armour, Zumba, Nike and scores of other sports business start-ups became billion dollar businesses. Their global success has inspired many other to follow these examples. This year, the trend emerged as a media phenomenon. Momentum accelerated as Spike TV launched a new series featuring a competition among sports entrepreneurs, Stadia Ventures invited sports businesses to pitch to a national audience, and the International Olympic Committee moved forward with its own plans to launch a year-round, global broadcast channel with up to seventy hours a week of original programming.
In 2015, legendary sports start-up Nike surpassed a new record. Founded by entrepreneur Philip Knight and track coach Bill Bowerman in 1962 with just a $1,000 investment, the company surpassed the $100 billion market capitalization mark in 2015. Now Nike is promoting other sports entrepreneurs with venture capital investments and the Nike Accelerator.
This favorable outlook for sports business start-ups helped Stadia Ventures to interest investors in launching an early stage fund 100% dedicated to sports and fitness opportunities. Over 150 potential investors and sports business leaders joined the team for its inaugural Stadia Demo Day. The investor presentations were rewarded with additional funding from participants who have become accustomed to applying the quick pace of competitive sports to new business ventures.
Sports entrepreneurs now have a new and powerful way to visualize success and think through the steps to take to their highest goals. Spike TV’s new series ‘Sweat, Inc.’ has scouted 27 promising sports business start-ups and is now featuring them in a televised competition of business plan presentations and product demonstrations. The $100,000 prize for the best start-up is good motivation on its own. And the global visibility these firms can now achieve is one more good reason for sports business innovators to train harder for their own future success.
Sports businesses will soon have a lot more reasons to aim high and visualize success on a global scale. The Olympic Channel’s plans for year-round, global broadcasting of all Olympic sports and popular sports themed programming is building a platform for communication with the world’s largest audience. That is the over 4 billion viewers who tune in to the Olympics. Promoting the IOC’s goal of “getting the couch potatoes off the couch” and getting millions more enthusiasts active in sports themselves has good potential to increase the size of markets for almost all sports businesses.
This is more than just news. This is a timely business opportunity. Global recruiting of talent by major league teams, success of World Cup series in many sports, and global visibility through webcasting are increasing the size of audiences and markets for popular sports on a large scale. Combining this large scale with increased interest in sports business investments will open doors for business planes, financial communications professionals, marketing executives and sales teams. And just like in sports, you have to play to win!
Read more at these links:
Spike TV launches ‘Sweat, Inc.’ sports business competition
Olympic TV Chief Yiannis Exarchos builds team to launch new worldwide channel
Busch Stadium to host sports business venture Demo Day December 10