I have been an eBay buyer and seller since July 1998. I’ve bought and sold lots and lots of stuff since those early days when almost anything sold for big bucks. These days the competition is stiffer and sellers often need a gentle push to get listing. Here is a list of ten tips or some little games I play with myself to get motivated to list more on eBay.
1) Pick a number of minimum listings you will shoot for in a day. My goal number is ten. I feel good if I get ten everyday, even better if that number is higher. That number is for new listings only and does not count re-listing unsold items. What’s your listing goal number going to be?
2) If I sell a tie, then I will list another tie today. If I sell a baseball card, then I will list another baseball card on eBay. The interest in the same type of item may catch the attention of my buyer or in the case of an auction item, the same type of item or category may be just what a buyer is looking for. With this method, it gives you direction of what to look for in your un-listed inventory to put up for sale.
3) Pick the biggest physical item you have and list during the weekend. I learned this the hard way. A few years ago, I listed six fishing rods for a client (I am an eBay trading assistant) at one sitting. The good news is that they all sold, the bad news is the next week I had to ship all six of the rods at the same time. I didn’t have boxes ready and it took way to long to put them together. So from that time forward, I always list my large items during the weekend. It gives one more time to work on the items that have a “hassle factor”!
4) On a similar note, listing items of similar types keeps your box size/weights the same on the listing form. If I list movie still photographs one right after the other, the shipping info will stay the same so using a template works very well. One can get into a real rhythm listing eBay items with this tip. It’s much better than going from a heavy vase to shoes to a book. It’s one quick way to crank out multiple listings in a snap.
5) Use flat rate boxes provided by the USPS for listing heavy items. I weigh and measure everything I list. It’s just part of the info I provide for 99% of my descriptions. As you are weighing an object, then the next decision is figuring out what kind of box you will be shipping that item in. If your item fits into a padded flat rate envelope for example, you will know exactly what the cost will be for shipping to any location in the United States. That’s powerful info, especially if you plan to use the “free shipping” option. Add the cost into the price of your listing and you are covered. No more hassle or worry about what everything will cost you to ship. By using “free shipping” I find that creating new listings moved a bit quicker and I saved lots of time in the course of a day.
6) Use your iPhone or Android camera for taking photos! This tip is a real time saver! I often begin a listing when typing is essential on my computer and then finish it on my mobile ebay app when adding photos to that same listing. The draft is saved on either device and makes it simple and a real time saver and adds good quality photos to the listing. The cameras on our phones these days are really good! You can edit pics easily with rotate, crop and lighten or darken options in a couple of clicks!
7) Here’s another goal oriented tip: If you sell four items in a day, then you must list more than four items to keep your active listings growing. For those folks who like challenges, this is a goodie. Just try to create more listings than the number of items you sell each day and before you know it the number of your active listings greatly increase. Plus the more you list, the more you sell. Or it won’t sell if it’s not listed! Two good sayings to live by on eBay!
8) Use “Best Offer” on your fixed price listings and reach for the sky on pricing. It’s the same amount of work when selling a low priced item as it is for a high priced item. Why not start your listings a bit high, but add make an offer and free shipping for a psychological boost for the buyer? As a buyer/shopper on eBay, I gravitate to items that have “free shipping”. Since I know that’s how I operate, I figure others might too, so that’s another reason to offer “free shipping” in your listings, but make the price a little higher. Don’t be afraid, it will add to the perceived value effect and when a buyer makes an offer, often times it will be what you were hoping to sell it for. They buyer thinks they get a deal and will be very happy when the items arrives instead of someone who get buyer’s remorse if they paid too much for something. Sometimes a little market research with Terapeak can really help on pricing.
9) Use templates or a word processing program to work on your listings. I use eBay and Auctiva to list on eBay. I use the computer and my iPhone or iPad as well. I use templates and save drafts and when I sell something similar, I copy the previous listing and just make the changes necessary for the new item. Say I am listing an old LIFE Magazine with The Royal Wedding of William and Kate on the cover. I will go through my saved listings and find another LIFE issue, copy it and change what’s different for the new listing with JFK on the cover. Quick and easy! When using a word processing document, it’s just a matter of type, copy and paste, fix what’s new and there you have it.
10) Another time saver is investing in a USB hand held scanner for listing items with an ISBN number or UPC code. The scanner will work for anything with a barcode. When filling in the box asking for the number, just scan on it and it types in all the digits quickly and accurately. I actually look forward to creating listings with the UPC codes like an Adele CD, since it saves me time with one click of the trigger on the scanner. It will become a favorite tool of yours if you add it to your bag of listing tricks and tips.
I will have many more tips to share with byteclay.com readers in the coming months, but the ten listed here should get you motivated to list, list, list. That will lead to more money when you sell, sell, sell. Good luck and happy listing on eBay.